Sky Creative’s action-packed campaign for Sky Sports’ F1 demonstrates how F1 is the ultimate competition in which conflict and colliding forces exist everywhere you look. Shot over the last two race weekends of the 2015 season, with exclusive access, Sky Creative brought to life the intensity of an F1 race at every level.

The campaign is also the first truly pan-European 360-degree campaign for Sky, from brief to delivery, involving collaboration across a multitude of departments and countries with more than 45 different deliverables.

CREDITS:

Client: Sky Sports

Agency: Sky Creative

Director: Jacques Salmon

Lead Creative: Jacques Salmon

Executive CD: Simon Buglione

Editor: Jeff Collins

DoP: Ben Magahy

Producer: Arron Aziz & Fred Salmon

Account Director: Susanne Freyburg

Sound Design: David Connolly

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