Inspired by spring’s bounty, creative agency developed and produced a new spring campaign for German public broadcaster Das Erste.
Cauliflower sheep, melon owls and green-apple birds dwell in a pastel garden filled with roses carved from beets and radishes; flowers of carrot, honeydew and watermelon; and lawns of bright green wheatgrass. Every ident ends with a link to recipes based on the scene: honey-caramel popcorn, tarte tatin and Indian cauliflower.
In the video below, artists demonstrate how all the flora and fauna was created, as well as reveal the magic behind the shoots.
CREDITS
Client: ARD Design, Henriette Edle von Hoessle
Creative Agency: Luxlotusliner
Director: Gabi Madračević
DOP: Simon Drescher
Creative Director: Gabi Madračević
Senior Art Director: Iris Rinkens
Producer: Tatjana Živanović-Wegele
Project Management: Nadja Doth
Editor: Matthias Dörfler
Postproduction: Sylvi Rößler, Flo Wolf
Set Design & Stories: Sandra Hauser, Gabi Madračević, Iris Rinkens, Jan Rinkens, Patrick Paulin
Carving Artists: Eileen Ott, Bernd Fabian, Martin Krumme
Food Styling: Martin Kühnel
Music / produced by: Nova Spot, Paris
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