Ahead of Costa Rica’s qualifying-round match against Panama in the 2018 FIFA World Cup on June 8, Costa Rica’s Teletica took a moment to focus on the calm before the storm.
To create the desired atmosphere, Teletica’s in-house creative team filmed the spot at the national stadium at dawn, while the whole country awaited the game.
To generate the drama Teletica sought without any access to players, the team relied on its script and some clever uses of wide-angle lenses and drones.
Currently, Costa Rica is in second place in the regional standings.
CREDITS
Realización: Alex Monge / Randall Madrigal
Edición: Alex Monge
Copy: Ilan Goldenstein
Post: Alex Monge / Randall Madrigal
Dir. Creativo: Ilan Goldenstein
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