Two years ago, CNN launched a new brand identity and image campaign called “Go There.” Since launch, the campaign has been showcasing the unique ways in which only CNN can gather and tell a story.

This year’s new brand spot continues that theme, but also offers an understanding of why CNN correspondents choose to get woken in darkness, rise from the comfort of their beds and catch an early flight to cover the world’s most pressing—and sometimes difficult—stories.

CREDITS:

CMO, CNN Creative Marketing: Allison Gollust

SVP, CNN Creative Marketing: Rick Lewchuk

VP, CNN Creative Marketing: Whit Friese

Sr. Director, Production, CNN Creative Marketing: Dan Brown

Sr. Director, Design, CNN Creative Marketing: Robert Poulton

Production Manager, CNN Creative Marketing: Julie Bitton

Composer, Syn Music: Nick Wood

Producer, Syn Music: Seiya Matsumiya

Director, Aero Film: Klaus Obermeyer

Executive Producer, Aero Film: Lance O’Connor

Executive Producer, Aero Film: Cori Cooperider

Head of Production, Aero Film: Marla Whittaker

Producer, Aero Film: Anton Maillie

Director of Photography, Aero Film: Johan Palm

Editor, Union Editorial: Marco Perez

Edit Assistant, Union Editorial: Mauro Rossi

Compositor, CNN Image & Sound: Bryan Fitch

Sound Design, Warmer Audio: Steve Warner

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