To launch its six-part limited series taking a close look at the Bush family, CNN took a two-pronged approach.
First, the network played up the nostalgia of one of America’s longest-running and most influential political families by setting a spot to Jim Croce’s iconic “I Got A Name.” Relying on archival footage and photos, the spot gives viewers some personal glimpses of the family.
For political junkies, a second spot (below) is set to Barns Courtney’s thumping “Glitter and Gold”:
The result is a campaign that captures both sides of a family everyone already thinks they know. The Bush Years premieres on CNN at 9 p.m. ET/PT on Sunday, March 3.
CREDITS
Network: CNN
Chief Marketing Officer, CNN Creative Marketing: Allison Gollust
Sr. Vice President, CNN Creative Marketing: Rick Lewchuk
Vice President & Group Creative Director, CNN Creative Marketing: Whit Friese
Senior Director, Production, CNN Creative Marketing: Dan Brown
Creative Director, CNN Creative Marketing: Edward Reid
Marketing Director, CNN Creative Marketing: Stephen Krill
Sr. Writer/Producer, CNN Creative Marketing: Leah Hall
Sr. Graphic Designer, CNN Creative Marketing: Jobel José
Senior Production Manager, CNN Creative Marketing: Nichole Goralnik
Asset Manager, CNN Creative Marketing: Denise Patierno
Agency: Trailer Park
Sr. Vice President, Trailer Park: Jennifer Kline
Creative Director, Trailer Park: David Burnes
Editor, Trailer Park: Matt Schutte
Production Coordinator, Trailer Park: Hannah Ter Vree