When BBC One and Red Bee Media were searching for a unifying theme for their Christmas idents this year, they realized that every family has a Christmas tree. So the broadcaster created a magical forest filled with people decorating their trees in individual and diverse ways. “The forest represents BBC One’s role at the heart of the nation, a focal point for people to gather round,” according to the BBC.

Three popular programs, Strictly Come Dancing, Doctor Who, and The Great British Bake Off are featured in the spots.

Credits

BBC:

Head of Marketing, BBC One: Kerry Moss

Head of Entertainment Marketing, BBC One: Georgina Seddon

Marketing Manager: Natasha Reddy

Marketing Executive: Nick Farquhar

Red Bee Media:

Head of Creative: Charlie Mawer

Producer: Edel Erikson

Director: Matt Losasso

Business Director: Elinor Jones

Account Manager: Ella Clay

Production Co-ordinator: Amanda Galki

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