When BBC One and Red Bee Media were searching for a unifying theme for their Christmas idents this year, they realized that every family has a Christmas tree. So the broadcaster created a magical forest filled with people decorating their trees in individual and diverse ways. “The forest represents BBC One’s role at the heart of the nation, a focal point for people to gather round,” according to the BBC.
Three popular programs, Strictly Come Dancing, Doctor Who, and The Great British Bake Off are featured in the spots.
Credits
BBC:
Head of Marketing, BBC One: Kerry Moss
Head of Entertainment Marketing, BBC One: Georgina Seddon
Marketing Manager: Natasha Reddy
Marketing Executive: Nick Farquhar
Red Bee Media:
Head of Creative: Charlie Mawer
Producer: Edel Erikson
Director: Matt Losasso
Business Director: Elinor Jones
Account Manager: Ella Clay
Production Co-ordinator: Amanda Galki
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