HLN—with assists from agencies Minted Content and Mad Hat Creative — grabbed some moments from its true-crime storytelling to promote its 2020 originals slate. Mentioned in the above brand spot are such true-crime original series as Very Scary People; Lies, Crimes and Video; How It Really Happened: Boston Bomber ; Vengeance: Coworkers and the rebooted Forensic Files II.
The spot was inspired by the photography of Gregory Crewdson, and scored by Syn Music to a custom creepy cover of the traditional English ballad, “Scarborough Fair.”
CREDITS
Client: CNN
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Creative Director: Ned Reid
Marketing Director: Stephen Krill
Senior Director of Production: Matt Barnett
Senior Production Manager: Nichole Goralnik
Production Resource Manager: Denise Patierno
Post Production Manager: Greg Enfield
Agency: Minted Content
Executive Producers: Lance O’Connor, Edina Sallay
Director: Dan Gifford
Producer: Sarah Haber
Agency: Mad Hat Creative
Executive Producer, Editor: Jonathan Hayes
Business Manager: Eileen Fishman
Agency: Company 3
Senior Colorist: Billy Gabor
Head of Production: Soraia Callison
Music: Syn Music
CEO, Creative Director: Nick Wood
Tags: company 3 hln hot spots mad hat creative minted content syn music