History’s Mountain Men have got it right.
Instead of living in a boxed-in city, they spend their days in the wide-open outdoors, living in concert with nature.
Los Angeles-based creative agency Roger explores this concept it its latest promo for the long-running reality series, starting with a mountain landscape that’s actually the wallpaper on someone’s desktop and slowly backing out through the window, deconstructing the city, and finally returning to the land itself.
Mountain Men returns for season eight on Thursday, June 6 at 9/8 c.
CREDITS
Network: History Channel
Executive Creative Director: Tim Nolan
VP, Brand Creative: Matthew Neary
Creative Director/Writer: Brian Huffman
Director of Production: Kate Rosante
Agency: Roger
Executive Creative Director: Terence Lee
Director, Creative Director: Dane Macbeth
Executive Producer: Josh Libitsky
Head of Production: Liz Catullo
Animation Director, Pre-vis: James Rodgers
Technical Director: David Deacon
Lighting Director, Texture & Shading: James Sylvester
Storyboards: Sofia Cuevas
Tags: history hot spots mountain men roger