“What drives us?” WGN America asks in a brand spot that sets the tone for the network.
The promo features clips from shows such as Law and Order, Bones, Blue Bloods and more as a narrator asks, “Is it the search for truth? Justice for the innocent? The need to protect others?”
The inspirational spot plays up the importance of core values:
“We won’t always solve the case or catch the bad guy, but we’ll never stop trying. We will never give up.”
It concludes by bringing the country, and its audience, together:
“This is America … WGN America.”
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