“What drives us?” WGN America asks in a brand spot that sets the tone for the network.

The promo features clips from shows such as Law and Order, Bones, Blue Bloods and more as a narrator asks, “Is it the search for truth? Justice for the innocent? The need to protect others?”

The inspirational spot plays up the importance of core values:

“We won’t always solve the case or catch the bad guy, but we’ll never stop trying. We will never give up.”

It concludes by bringing the country, and its audience, together:

“This is America … WGN America.”

Tags:


  Save as PDF