With a little help from Wieden + Kennedy, Heineken created a campaign to celebrate everything that dads are: quirky, endearing and full of puns.

For Fathers Day, beer giant Heineken reached out to fans on Twitter to submit their favorite #dadjokes. They then took the best (or worst) ones and created memes like the one below to be featured on their Twitter and Tumblr pages.

Read more about the Widen + Kennedy/Heineken campaign at Adweek.

And to all you pun-happy dads out there: Happy Fathers Day!

Tags:


  Save as PDF