​Just a few years ago, Jake Caputo started the Twitter campaign “Take My Money, HBO.”

Within days, the website takemymoneyhho.com and the hashtag had hundreds of thousands of followers and was gaining momentum by the hour, with HBO fans naming the price they would pay for a standalone streaming service.

This week, HBO NOW debuted on Apple TV and iOS devices, so the network wants him to keep him promise.

In the clever spot (above), Sopranos characters Paulie and Salvatore interrupt an interview with Caputo, “king of the freakin’ interwebs,” to make him pay up. That’ll be $14.99, sir.

[Image courtesy of HBO]

Tags:


  Save as PDF