​One is a highly-anticipated cultural event that inspires all those who witness it to dream of what life would be like rocketing upwards from Earth and dancing among the stars.

The other is a NASA Space Shuttle launch.

But much like the goings-on down at Cape Canaveral, a Beyonce concert is choreographed with military precision down to the second, with an army of backup dancers, musicians, stagehands, and other support staff to ensure flawless execution.

HBO’s latest spot promoting Beyonce and Jay-Z’s Sept 20 live concert evokes those similarities with its walkie-talker voiceover countdown, and behind-the-scenes glimpses of Queen Bey and crew taking to the stage at the top of the show.

On The Run Tour: Beyonce and Jay-Z, premieres Sept 20 at 9pm ET on HBO.

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