The latest installment in the iconic Halo series, Halo Wars 2, is being advertised with two cheeky, true to-life ads in a campaign called “War of Wits.”
In the game’s most recent promos, two of the game’s protagonists—General Atriox and Captain Cutter—wage all-out war. First, at a used car dealership and, second, in coach class of an airplane as they battle for an armrest. The two duke it out in a war of wits, where even a single misstep can lead to a crushing loss.
In addition, Snapchat and YouTube bumper initiatives will bolster the launch, according to The Drum. As part of its YouTube activity, the company ran with an influencer-led command room experience that put players in the general’s seat.
The creative for Xbox and 343 Industries was delivered by 215MCCANN and director Randy Krallman.
Halo Wars 2 arrives on February 21st for Xbox One and Windows 10.
Credits:
Halo Wars 2; The Sale & Armrest
Agency: 215MCCANN
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Senior Art Director: Alper Kologlu
Copywriter: Kyle Davis
Executive Producer: Brandon Romer
Producer: Sarah Sweeney
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account: Drew Porter; Kevin John; Armando Melendez
Director of Strategy: Brian Wakabayashi
Brand Strategist: Ryan Ouyoumjian
READ MORE: The Drum
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