Hallmark Channel partnered with creative agency Ringer to produce an image spot that reminds viewers of the transformative power of love, no matter who is sharing it. The spot celebrates all sorts of special connections and expressions of love. It also introduces Hallmark Channel’s new tagline: “Where Love Happens.”
CREDITS
Client: Crown Global Brand Group
CMO, Crown Global Brand Group: Lara Richardson
SVP, Brand Creative: Terry McCormick
SVP, Brand Design: Jennifer Lee-Temple
Sr. Creative Director, Brand Motion: Joseph Kordash
Sr. Director of Brand Production: Leilani Gushiken
Creative Director, Brand Creative: Bridget Blandin
Writer/Producer, Brand Creative: Eric Page
Editor, Brand Creative: Gregg Maser
Agency: Ringer
Director: Rob Meltzer
Executive Producer: Silke Thompson
Writer: Rob Meltzer
Head of Post: Daniel Elkayam
Tags: hallmark channel hot spots ringer