Hallmark Channel, with help from Los Angeles-based AV Squad, combines two great things—Christmas and summer—to create this stylish spot promoting the network’s Christmas in July programming. AV Squad shot the live-action spots—which feature sun, sand and a bright teal and red palette—on location in Miami Beach.
Some 100 days ahead of Hallmark Channel’s and Hallmark Movies & Mysteries’ holiday events, the networks are offering sneak peeks of this year’s Countdown to Christmas and Miracles of Christmas events.
CREDITS
Client: Hallmark
Chief Marketing Officer: Lara Richardson
Senior Vice President, Brand Design: Jennifer Lee-Temple
Senior Director, Brand Production: Leilani Gushiken
Senior Director, Brand Motion Design: Joseph Kordash
Senior Designer: Kimberly Gonzales
Creative Director, Brand Creative: Bridget Blandin
Senior Writer/Producer, Brand Creative: Angela Ottinger
Agency: AV Squad
Director/Creative Director: Peter McKeon
Executive Producer: Teresa Antista
Producer: Don Anderson
Post Producer: Alex Weidner
Director of Photography: Kevin Sarnoff
Director of Animation/ VFX: Quico Encinias
Michael Johnson: Editor
Composer: Gramoscope Music—Alec Puro amd Eric Meyers