If it ain’t broke, don’t fix it.

That seems to be Game Show Network’s strategy based on its upfront presentation Tuesday.

“I’m proud to announce that we’re going to be doing more of the same,” David Goldhill, president and CEO of GSN, told AdWeek.

Following a brand refresh several years ago to reach a younger audience, the niche network has seen a slow but steady rise through original programming. Last year, about 60 percent of the network’s new viewers were under the age of 50, and over the past five years the average viewer age dropped to 59.

“The demographic keeps getting younger, and we’ve been at the ground floor for it,” said Rebecca Romijn, host of the GSN’s most watched show Skin Wars. “It’s really exciting.”

While other networks rolled out new directions and evolutions, GSN’s new shows are rooted in the tried and true. The network’s first spinoff series Skin Wars: Fresh Paint, will showcase artists from other disciplines competing in body paint for the first time.

Window Warriers, where people compete to find the next great window dresser, will premiere in time for the holiday season with the winner designing a display for a large store in New York City, and Political Idiotest, a political edition of the Idiotest game show, will feature visual-based political puzzles.

“There are a lot of idiots running for president this year,” said host Ben Gleib.

GSN has also renewed Hellevator which challenges candidates to perform tasks in an abandoned slaughterhouse, and has pilots Breaking App, featuring a mobile app competition, The Investigation, a crime-solving show and Glass Wars, showcasing glassblowing competitions.

While other networks laid out plans for new directions and developments, GSN, Owned by AT&T Entertainment and Sony Pictures Entertainment, highlighted its focus on doubling its original programming over the past three years.

In January, the network revealed it ended 2015 with its highest viewership ever in primetime, following four consecutive years of an upward trend.

“We are growing at a very difficult time,” Goldhill said. “We have double-digit growth across all key demos.”

Read more: Adweek

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