​TBS and TNT are reorganizing under President Kevin Reilly toward a more “content-centric” marketing model, the networks said Tuesday.

As part of that new strategy, Jeff Gregor has been promoted to chief catalyst officer and the network has hired on Michael Engleman as EVP of entertainment marketing and brand innovation.

“We are reinventing two market-leading brands, TBS and TNT, which calls for a forward-reaching, re-imagining of our marketing organization,” said Reilly in a statement. “I have worked closely with Jeff since I joined the company, and he is one of the rare leaders who can draw on his deep brand marketing experience while reaching for new ideas and emergent methodologies. Michael will be the perfect complement to Jeff in our leadership suite – a stellar media professional with a successful track record in finding new, culturally relevant paths to the consumer.”

Gregor, previously EVP and CMO of the TBS and TNT brands, will take on the new role in order to head organizational transitions at the networks. He will continue to oversee marketing as CMO, but also develop new strategies for monetization, branded content and sales.

Gregor joined Turner in 2000, he has also worked in sports marketing at TBS ad TNT, as well as marketing for Turner Classic Movies. He helped to launch TBS’ late-night show Conan and dramas on TNT including Rizzoli & Isles.

Engleman will officially join Turner early next year in the newly created position. He will head the new TBS and TNT content marketing team in Los Angeles, working on digital, social and multiplatform approaches. He was previously EVP of marketing, digital and global brand strategy for Syfy and Chiller, where he led campaigns for Defiance, Face Off and the summer hits Sharknado 1-3.

Images courtesy of Turner

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