GoPro is rolling out a platform designed especially for marketers called GoPro Licensing. The platform allows brands to grab high-end footage to which they might otherwise not have access, such as snowboarders whooshing down a big mountain or a snorkeler swimming in the middle of a dolphin pod.

“The high-end offering is all about inspiring creative professionals to use beautiful imagery, incredible stories, and rich data created by GoPro and GoPro creators. Above all, it’s yet another way for GoPro to compensate its inspirational athletes and community,” according to the announcement GoPro posted on its Web site.

“The most significant difference between regular user-generated content and GoPro content is higher quality and footage [from] … spaces that are not easily captured,” 72andSunny’s Michelle Slusser McKinney told AdWeek.

At launch, the new platform offers subscribers more than 600 videos created by amateur and professional videographers with whom GoPro has licensing agreements. The videos start at $1,000 each so using them won’t be like grabbing a photo off of Google Image. Potential users need to sign up for the program at licensing.gopro.com.

According to eMarketer, video ads are now a $7.7 billion industry. GoPro is hoping to grab a significant chunk of that market with its unique and specialized video content. And while the videos aren’t cheap, it’s probably less expensive for brands to grab video footage from GoPro than to shoot that video themselves.

“The portal is unique in that it offers high production value content, all accessible from one source. It also eliminates the pain points creative professionals have when sourcing content by helping them clear copyrights and likeness rights, easy access to creators’ content and organized, efficient, time-saving tools to search, download and preview content to license for use in advertising, news and other media and entertainment,” said GoPro.

Read more at Adweek, GoPro.

Brief Take: Video is proving to be an attention-getting tool and GoPro’s is at the top of that list. The option to license some of that video is just one more tool in brands’ creative arsenals.

Images courtesy of GoPro.

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