Hulu recruited global artists to lend their new interpretations of the Hulu logo in a series of short films that are now playing across Hulu’s social channels, including YouTube (above), Twitter and Instagram.
Each :15 ident was created by a different artist including Andrea Love, Studio Showoff, Motion Miami, Ihsu Yoon, Matt Taylor, Ari Grabb, Robertino Zambrano, Rachel Reid, Simón Wilches Castro and Golden Wolf. They come from such countries as Sweden, Argentina, the U.K., Colombia, South Korea, Amsterdam, Japan, Canada and the U.S.
The Disney-owned streamer has more videos coming, and it plans to reveal them in the coming days and weeks along with behind-the-scenes content that reveals how each artist created their work.