Girls from all over Europe give soccer a rough-and-tumble edge in this live-action spot by Wieden+Kennedy London for client Nike ahead of the UEFA Women’s Euro 2022, which kicked off July 6 and runs through July 31.
The live-action spot uses footage of girls playing neighborhood soccer in make-shift fields all over the continent and also features such European soccer stars as Lionesses Captain Leah Williamson, France’s Marie-Antoinette Katoto, Barcelona’s Alexia Putellas, Norway’s Ada Hegerberg, Chelsea’s Magda Eriksson and Pernille Harder, and freestyler Rocky Hehakaija.
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The spot was directed by Valentin Petit through production company Division. It’s set to hip-hop track, “Shake It to the Ground,” by DJ Blaqstarr and Rye-Rye.
READ MORE: Adweek
CREDITS:
Brand: Nike
Clients: Nicholas Vieira, Vanessa Bradley, Ruth Ilger, San Yin Mei, Jordi Pont, Andy Walker
Agency: Wieden+Kennedy London
Creative Director: Tom Bender
Creatives: Ankita Tobitt, Ben Shaffery
Executive Creative Director: Susan Hoffman
Group Account Director: Katherine Thomson
Account Directors: Alice Shaw, Matt Whiteside, Siham Zerkak
Chief Strategy Officer: Dan Hill
Planning Director: Brian Ritter
Planner: Hannah Vatandoust
Comms Planning Director: Martin Bassot
TV Producer: Fritha Dickie
Creative Producers: Mich Bradfield, Amy Leach
Design Directors: Alex Thursby-Pelham, Justin Hallstrom
Designers: Arabella Swan, Anabel Hazeldine
Motion Graphics: Rezaul Alom
Business Affairs: Alex Coomer
Production Company: Division
Director: Valentin Petit
Executive Producer/Managing Director: Charlotte Lepot
Production Company Producer: Benoit Roques
Production Manager: Nayla Soffita
Director of Photography: Paul Guilhaum
Costume Designer: Buki Ebiesuwa
Editorial Company: Monumental
VFX Company: Monumental
Colorist: Arthur Paux
Sound Company: 750 mph
Sound Designer: Sam Ashwell
Music Company: Curation
Music Supervisor/Producer: Sunny Kapoor
Photographer: Juanita Richards
Digital Operators: Connor Egan, George Robson
Tags: division monumental nike uefa women's euro 2022 wieden+kennedy london