​Gannett is the latest media company to decide it’s time to spin off it’s ailing print business from the broadcasting and digital divisions.

The publisher of USA Today announced Tuesday that it will create two new publicly traded companies next year, one day after Tribune inaugurated its own broadcast-print split.

Media companies have been trying for years to come up with a solution to the rapid erosion of print advertising. By spinning off print operations with declining revenues, the companies are hoping the broadcast and digital businesses can map out new strategies for growth.

Gannett CEO Gracia Martore will head the new broadcasting and digital company, which will also be renamed. The new company will service 46 local television stations as well as CareerBuilder.com and Cars.com.

The spun-off publishing business will include USA Today and 81 other daily newspapers, along with their websites. It will retain the Gannett name and be headed by Robert J. Dickey, the current chief of the company’s U.S. community publishing division.

News Corp., Time Warner, E.W. Scripps, and Journal Communications have either already separated, or announced plans to separate their broadcast and print operations.

Read More: USA Today

Brief Take: Gannett becomes the latest in a long line of media companies hoping that they can strengthen their broadcasting business by separating it from the ailing print side of the ledger.

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