After grabbing the rights to Family Guy in 2021, FXX thought a good way to promote its new acquisition while entertaining its audience was with the “Avoid Your Family Family Guy Holiday Marathon” to run December 25 through January 1.
But how to sell it in a way that held true to FXX’s irreverent brand? Working with Los Angeles-based creative agency and frequent collaborator Mocean, Disney-owned FX Networks came up with this clever campaign for “the ultimate couch,” which rocks your baby, placates your chatty neighbor, provides your children with a fake blow-up mother, massages your legs to maybe prevent blood clots and squirts nacho cheese straight into your mouth.
It’s all in service of watching 368 straight episodes of Family Guy, including the complete antics of Peter, Brian, Stewie and the rest of the Griffin family.
CREDITS
Client: FXX
Creative Director/President Strategy, Creative, and Digital Multiplatform Marketing, FX Networks: Stephanie Gibbons
Executive Vice President, Content and Editorial, Multiplatform Marketing, FX Networks: Ethan Adelman
Vice President, Content and Editorial, Multiplatform Marketing, FX Networks: Tom Cropper
Writer/Producer Content and Editorial, Multiplatform Marketing, FX Networks: Edem Dela-Seshie
Associate Producer Content and Editorial, Multiplatform Marketing, FX Networks: Diara Bradley
Agency: Mocean
Chief Creative Officer/Director: Greg Harrison
Concept by: James Cobo
Head Writer: Jon Monson-Foon
Additional Writing: Olivia York
Production:
Executive Producer: Valerie Lopez
Producer: James Heth
Director of Photography: Thaddeus Wadliegh
Production Designer: Alex Fymat
Casting Director: Heather Pittman
Creative Coordinator: Amanda Cueva
Post:
Producer: Alexis Brodey
Editors: Michael Zayas, Ben Keedy, Samuel Chatterton, Phoebe Hendrix
Creative Coordinators: Erica Anastasi, Shelby Martin
Post-Production Supervisors: Brandon Halverson, Scott Angel
Conform Artist & Colorist: Mateusz Milosinski
Audio Mixer: Brian Magill
Branding & Design:
Executive Creative Director: Elaine Cantwell
Vice President: Jennifer Holstein
Senior Producer: Nora Jurasits
Design/Animation: Angie Yu
VFX Compositors: Art Perez, Dave Eagle
Tags: family guy fx networks fxx hot spots mocean