It seems the sky’s the limit when it comes to promoting FX’s animated series Archer, its sexy, goofy (ok, way more goofy than sexy) spoof on the spy genre.

First, the show made tons of noise — maybe even more noise than the issue itself — with its animated insert in Sports Illustrated’s annual swimsuit issue. And then it recreated Magnum P.I.’s opening credits scene for scene to the delight of all fans of that retro program.

Starting this Friday, it’s running a PSA in Spotlight Cinema Networks’ 200 art house venues across the country asking movie-goers to silence their cell phones ahead of the movie, reports Adweek. The spot, starring Archer and Lana, will run for the next three weeks until the show premieres on March 31.

This actually marks the third time Archer’s production team has created such a spot for the movie-theater chain.

“We’ve done different sequences each year. We change it up and have a whole new setting,” said Lance Reiss, FX senior VP of marketing told Adweek.

The previous spots were both gold winners in the PromaxBDA Awards’ “Promos at the Movies” category in 2015 and 2013.

And more is coming.

For example, FX is partnering with Uproxx on a feature —“Who Said It Best: Trump or Archer?“—which will run next week.

FX also has partnered with the website Total Frat Move to feature a photo submission contest centered around spring break, including Pam Poovey’s 10 tips for spring break.

“It’s all done in her unique voice and tone. So you can imagine, not safe for work at times, and maybe not safe for the children,” Reiss told the magazine.

Finally, Complex will feature a video series, launching March 23, in which Sterling Archer discusses five drinks that every man should know how to make.

“We have a lot of fun” with the Archer campaigns, said Reiss. “These are the things that drive us continually to keep the show and campaign feeling fresh.”

Brief Take: Anything goes with animation and FX, which already lives on the edge with its marketing campaigns, can really get creative with a show like Archer.

Read more: Adweek

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