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Disney’s young adult network, Freeform, is teaming up with media company ATTN: to encourage young people to get out in the 2018 midterm elections and vote in a new campaign titled “March to the Polls.”
Beginning Thursday, Nov. 1, a series of public service announcements will debut across Freeform and ATTN: social media platforms targeting millennial and Gen Z voters.
A key part of the campaign’s message is that in the 2016 presidential election, voters waited in line an average of 11 minutes — and that number is much shorter if your state offers mail-in ballots. In the above spot, Freeform’s talent, including Maia Mitchell, Cierra Ramirez, Deon Cole, Trevor Jackson, Chloe and Halle Bailey, make the point that voting makes a big difference compared to the time it takes.
On Election Day, Tuesday, Nov. 6, Freeform will dedicate its on-air promo time to amplify information about polling locations and voting deadlines. And at the 11-minute mark of each show, a graphic will appear on screens encouraging people to take a break and vote.
“At Freeform, storytelling that is thought-provoking, honest and representative of the issues facing young adults today is pivotal to our identity. We are also in the business of providing a platform for our storytellers so they can elevate issues that face youth culture today – this includes representing the importance of using their voices in elections,” said Tricia Melton, senior vice president, marketing, branding and design, Freeform, in a statement.
The campaign also embraces Freeform’s tagline, “a little forward,” a brand promise that emphasizes stories that energize and empower young adults to “embrace their voices and celebrate the power of possibility and inclusivity.”
Over the last four years, ATTN: has championed content that helps inform a younger generation on a range of issues that affect their daily lives. Most recently, ATTN: has created several series and videos with elected officials and activists, including the below video with President Barack Obama that encourages people to vote in this 2018 midterm elections.
“ATTN: was born out of the idea that in order to get people to care about the world around them, you have to inform them with content that is as entertaining as it is substantive,” said ATTN: President Brad Haugen, also in a statement. “The election this year is probably one of the most important of our lifetime, but for many, it may also be their first. We are thrilled to be teaming up with Freeform to encourage young audiences to make their voices heard and vote.”