Timed to the return of Germany’s Bundesliga football club to Fox Sports, the network is launching the #18toWin penalty shoot-out contest.
One kicker from each of the 18 teams in the Bundesliga will get their shot at the goal; meanwhile, fans place their bets on social media as to who will score.
The campaign launches globally on Friday, Jan. 22, ahead of the kick-off of 2016’s first match: Hamburger SV vs. Bayern München.
Credits:
FOX Sports
Antoine Chapuy, Client Services & Marketing Manager Europe & Africa
Andrea Timonere, Global Marketing Manager
Marc Ollington, Vice President of Marketing Europe
Sasan Roohi, Head of Off-Air Europe
Elide Space
Graphic Design & Editing
AveAlma
Sound Design
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