Fox International Channels will rebrand its Dutch three-channel multiplex, Eredivisie Live, to Fox Sports Eredivisie and launch its new sister network in the Netherlands, Fox Sports.

The Eredivisie rebrand will go into effect on August 1. It will continue airing Dutch national soccer leagues, beginning with the 2013 Eredivisie season opener on August 2, a match between Ajax and Roda JC Kerkrade.

Fox Sports will launch in the Netherlands on August 17. It is set to become the Dutch destination of top international soccer, including the Barclays Premier League, Serie A, the FA Cup, the League Cup, Coppa Italia, DFB Pokal and the UEFA Europa League.

Both Fox Sports Eredivisie and Fox Sports will be managed by Eredivisie Media & Marketing (EMM), an FIC majority-owned joint venture between FIC, the 18 Eredivisie teams, KNVB and Endemol.

Read more about it at Broadband TV News.

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