In a landmark partnership, Fox Sports has, for the first time, teamed with the United States Golf Association to broadcast both its championship and amateur events.

The 12-year multimedia agreement, which begins in 2015, will find USGA and Fox Sports delivering a total of 146 hours of championship golf, including the US Open, US Women’s Open and the US Senior Open. Fox Sports will also air USGA’s national amateur championships and international team competitions, delivering a minimum of 76 hours of live broadcast coverage across its sports platforms, including Fox Sports 1 launching August 17.

“This is an exciting and remarkable day for the USGA, as our partnership with Fox Sports is a game-changer for our organization and for the game of golf,” said USGA president Glen D. Nager in a statement. “This partnership will help us to better lead and serve the game in new and exciting ways.”

The new partnership will also integrate Fox Sports’ wide array of multiplatform assets with USGA telecasts, including its coming mobile app, Fox Sports GO.

“We are thrilled with the commitment that FOX Sports has made to the USGA, our national championships, the strategic growth of our organization and to the game,” said USGA executive director Mike Davis in a statement. “This partnership represents a promising new future for both organizations that will be marked by broadcast innovation, new approaches and fresh thinking.”

Brief Take: It’s a safe bet that Fox Sports 1 is going to be huge, and clearly, considering this deal is good for the next 12 years, FS1 has plenty of faith in USGA’s popularity as well. The game of golf is about to get bigger.

Tags:


  Save as PDF