​Only weeks after Twitter Amplify signed its first global news broadcasting partner, the program also has brought together Fox Broadcasting and American Express to deliver Fox content to Twitter.

The deal, which marks the first scripted entertainment partner for Twitter Amplify, will bring content from Fox shows like “Brooklyn Nine-Nine,” “New Girl,” “Glee,” “Bones,” “The Mindy Project,” and reality series “So You Think You Can Dance” and “MasterChef.” Social posts and clips from Fox programs will appear as American Express-sponsored content on Twitter.

“We are thrilled to collaborate with American Express and Twitter to give Fox viewers access to timely content via social media that will complement and add to their TV-viewing experience, and to allow one of our most important partners, American Express, to follow the social TV conversation wherever it happens,” said Jean Rossi, EVP of sales at Fox Broadcasting Company, in a statement.

Brief Take: Twitter Amplify is steadily growing its roster of broadcasting partners—attracting such large brands as Fox, American Express and the NFL—and is expected to only grow from here.

[Image courtesy of Fox Broadcasting]

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