Facebook and Twitter are looking into new ways to get into the TV streaming game, according to The New York Post’s Claire Atkinson.
Both providers — who offer Facebook Live and Periscope, respectively — have approached programmers, the Post reported. Facebook also is said to be talking to the NFL for streaming rights to offer Thursday night games.
“It’s personal, social, real-time and authentic, and we’re just starting to understand its potential,” Facebook said in a statement. “To that end, we’re testing different ways to support partners so they begin experimenting with Facebook Live in a way that fits with our platform. We believe that live video on Facebook is a different and complementary experience to conventional TV programming.
“We have an early beta program for a small number of partners to help support them as they explore Facebook Live, and our goal with live video is to work with our partners to move to a sustainable monetization model quickly,” the statement read. “We are not focused on acquiring the rights to conventional TV programs.”
Twitter did not comment for the story.
Programmers across the board are having to consider the best ways to distribute their content. On one hand, working with streaming video providers gets their programs out in front of more people, but it also potentially lessens the value of those programs in the after-markets.
READ MORE: The New York Post
Tags: