​Facebook is telling television advertisers that they’ll get more bang for their buck if they put their campaigns on the social platform rather than on the airwaves.

Facebook pulled the curtain back on two of its recent ad campaigns—one from AARP and another from the American Legacy Foundation—in order to show the advertising industry the strides the social network has made in user targeting in recent years.

The goal: lure some of the billions of dollars in advertising campaigns normally spent on television to the site.

Roughly $66 billion was spent on TV advertising last year, versus $7 billion in worldwide ad revenue for Facebook, according to Reuters.

In the case of the AARP campaign, 14 percent of all Americans who use Facebook and are between 45 and 64 years old saw ads in their news feed about the organization.

For the ALF campaign—aimed at convincing teens not to smoke—Facebook’s research found that half of all Americans with a Facebook account between 13 and 19 years old saw the ads in their news feed.

Read More: Reuters

Brief Take: Facebook is hoping that by targeting results, such as the ones released today. advertisers will see that in an age of ad-zapping DVRs and time-shifted viewing, Facebook can give them the most bang for their buck.

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