Fox Sports aired its first spot for its coverage of the 2023 Fifa Women’s World Cup on Saturday, airing it during Fox’s coverage of the Belmont Stakes, and later in baseball games between the Boston Red Sox and the New York Yankees and then between the Chicago Cubs and the San Francisco Giants.
The spot, titled “USA vs. The World,” features the biggest names in U.S. women’s soccer, including Alex Morgan, Megan Rapinoe, Rose Lavelle, Crystal Dunn and Naomi Girma. Former U.S. forward and current Fox analyst Carli Lloyd also shows up.
In the spot, the rest of the world ponders how to defeat the team, which has dominated world soccer for the past decade and won the World Cup in 2015 and 2019.
“Ever since our first World Cup in 2015, we have looked to consistently raise the bar in our campaigns spotlighting this special group of athletes,” Fox Sports President of Marketing Robert Gottlieb told USA Today. “With the U.S. women going for an unprecedented World Cup three-peat, we felt this was a great opportunity to have some fun with the idea that the whole world will be on a mission to take down the two-time defending champs.”
The spot first debuted Friday on Twitter.