ESPN partnered with Puerto Rican urban pop duo Domino Saints—as well as agency Butler, Shine, Stern & Partners (BSSP) and creative studio 1stAveMachine Buenos Aires—to tap a Latin vibe for the second rendition of its “One App, One Tap” campaign promoting the ESPN app.
“After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to revamp it to reach even more sports fans,” said Seth Ader, VP of brand marketing, ESPN, in a statement. “Latin pop music is more popular than ever and connects across demographics, including the vast array of Latinx sports fans. This made a collaboration with Domino Saints a perfect way to solidify the ESPN App creative as the gateway to everything ESPN has to offer.”
“Music, arts and sports are how we express our emotions and our passions, how we inspire each other, and most importantly how we can bring people together, which is why we are super excited to team up with ESPN and make a bilingual sports jam for ‘One App, One Tap’ campaign,” said David Leal and Giselle Ojeda of Domino Saints, also in a statement. “ESPN has been such a big part of our lives since we were kids, always bringing the best highlights and the excitement of every game, so getting to sing all the names of these huge sports stars and being part of it all feels like heaven.”
Domino Saints also appeared on the EA Sports FIFA 21 soundtrack with its song “Buya” and also developed a track for this year’s Copa America. The duo released its first full-length album “Island Kings” last summer.
The “One App One Tap” campaign covers a lot of ground—highlighting various sports, using animation treatments and featuring both athletes and ESPN personalities. Athletes such as Conor McGregor, Coco Gauff, Donovan Mitchell, Ronald Acuña Jr, Lionel Messi and A’ja Wilson are seen alongside such ESPN talent as Stephen A. Smith and Mina Kimes.
READ MORE: Motionographer
CREDITS
Client: ESPN
EVP Commercial Marketing Networks & ESPN: Laura Gentile
Vice President, Brand Marketing: Seth Ader
Coordinating Director, Music: Claude Mitchell
Director, Brand Marketing: Peter Mulally
Director, Talent Production: Stacey Pressman
Music Director: Kevin Wilson
Manager, Brand Marketing: John Lobo
Associate Manager, Brand Marketing: Spencer Shaev
Writer/Producer, Grande & Leonard: Brian Nasti
Talent Producer: Zuriel Loving
Agency: Butler, Shine, Stern & Partners (BSSP)
Group Creative Director: Sinan Dagli
Art Director: Kelly Bernard
Copywriter: Rodd Naimi
Head of Strategy: Jake Bayham
Executive Producer: Nicole Schofield
Head of Production: Liz Corsini
Account Director: AJ Marino
President: Patrick Kiss
Creative Studio: 1stAveMachine Buenos Aires
Director: Diego Berakha
Partner, Executive Producer: Sam Penfield
Managing Director, Executive Producer: Lautaro Brunatti
Executive Producer: Lautaro Brunatti
Post Producer: Toby Rubin-Sowers
Production Coordinator: Eva Amuchastegui
Editor: Mauro Caporossi
Designers: Nahuel Rollan, Juan Barabani, Eloy Krioka
Cel Animation: Lucia Vidal, Agustina Ghibaudi, Patrikius Rex
2D Animation: Leandro Feuz, Cyril Izarn
Clean Up/Comp: Humberto Paytuvi
Tags: 1stavemachine buenos aires bbsp domino saints espn hot spots