ESPN launched an integrated campaign, “More than Football, to promote the UEFA European Football Championship which kicks off June 21.

Watch it here

The month-long event is the world’s most competitive international soccer tournament that spans 51 matches in 10 cities throughout France.

The campaign’s inaugural spot – available in English and Spanish – features a mix of French landmarks and iconic moments from the history of the tournament, including Cristiano Ronaldo, Wayne Rooney and Zlatan Ibrahimovic. Following a French theme, which will be emphasized throughout the campaign, the ad plays to the sound of French alternative rock band M83’s “Outro.”

ESPN, ESPN3, ESPN Deportes, ESPN Deportes Radio will present exclusive coverage of UEFA EURO 2016. Additionally, ESPN’s digital hub for soccer, www.espnfc.com, ESPN FC on TV,SportsCenter, as well as ESPN Deportes’ Fuera de Juego and Jorge Ramos y Su Banda will combine to present the most-comprehensive news and information coverage of the quadrennial football championship for Europe in the United States. Full schedule of the matches on ESPN is available here.

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