Global media veteran Dick Roberts will join Entertainment Studios as its new executive vice president of marketing and creative services, where he will oversee all facets of television programming. networks and feature film distribution at one of the largest independent producers an

Owned by Founder, Chairman and CEO Byron Allen, Entertainment Studios is one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations, with over 40 shows and seven 24-hour HD cable television networks that include pets.tv, comedy.tv, recipe.tv, cars.tv, es.tv, mydestination.tv, and justicecentral.tv.

In his new position, Roberts will be involved in all facets of the company’s marketing and creative services, including broadcast television syndication, all seven cable networks, and both theatrical and digital platform distribution for feature film content through Allen’s Entertainment Studios Motion Pictures and Freestyle Digital Media divisions.

Roberts will also focus on marketing/creative services for Allen’s new nationally-syndicated comedy game show Funny You Should Ask, launching in the fall.

“We are truly thrilled to have Dick Roberts join us,” Allen said in a statement. “Dick’s extensive marketing talents and experience make him the perfect addition to the Entertainment Studios team as we continue to grow our global media company and invest in premium content.”

Roberts joins Entertainment Studios after five years of running his own global content production and marketing agency specializing in branding, advertising and digital marketing, with clients worldwide.

Prior to that, Roberts spent 15 years with Sony Pictures Entertainment as vice President of marketing and creative services, where he ran all aspects of Sony’s off-network program branding.

He served as lead brand guardian and creative marketing executive for shows such as The Larry Sanders Show, Just Shoot Me, The King of Queens and Seinfeld. He got his start as an on-air promotional writer and producer for Wheel of Fortune, Jeopardy! and Access Hollywood.

“With Entertainment Studios Motion Pictures’ 47 Meters Down opening nationwide this week, and the new comedy game show Funny You Should Ask launching this fall, Entertainment Studios is exciting, very entrepreneurial, and has a huge pipeline of excellent content,” Roberts said in a statement. “I am proud to join forces with Byron Allen and his amazingly diverse company.”

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