El Rey Network announced Tuesday that it is partnering with General Motors in 2014 on a deal that will see the automaker integrated into all of El Rey’s original productions in the coming year.
Beginning with the El Rey original series “From Dusk Till Dawn,” GM vehicles will be spotlighted across El Rey’s linear, digital and social media platforms.
GM branded content will also be featured at El Rey’s off-air co-marketing events.
“We are truly excited to enter into this year-long partnership with GM which allows their vehicles to be built into El Rey Network’s programs by a filmmaker that has been delivering dynamic, action-packed entertainment programming for years,” said Michael Finn, El Rey Network’s SVP for sales and marketing.
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