McCann London used eight million brightly colored petals “exploding” from a Costa Rican volcano to highlight the detail of Sony Bravia’s new 4K TVs, which boasts pictures with eight million pixels.
This spot went live on Friday, Nov. 1, during Alan Carr’s “Chatty Man” on the U.K.’s Channel 4. A 60-second version of the spot ran again during ITV’s “The X Factor” on Saturday, Nov. 2.
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