EA Sports FC 24 invites players to come on in and play closer in its campaign for the latest iteration of its global soccer game, which drops for PlayStation 5 September 29.
The campaign, which was created by London’s adam&eveDDB and directed by The Mayda Creative Co.‘s Carl Addy, showcases such global soccer icons as Zinedine Zidane, David Beckham and Didier Drogba as well as present-day stars Sam Kerr and Jack Grealish. EA boasts that the game allows players to play closer than ever before with such features as HyperMotionV, haptic feedback and 3D audio.
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CREDITS
Client: Sony Interactive Entertainment, Electronic Arts
Agency: adam&eveDDB
Chair: Tammy Einav
Chief Executive Officer: Helen Andrews
Chief Creative Officer: Richard Brim
Chief Strategy Officer: Martin Beverley
Executive Creative Director: Ant Nelson
Executive Creative Director: Mike Sutherland
Creative Director: Paul Knott, Tim Vance
Content Producer: Reanne Whittaker
Planning Director: David Mortimer
Managing Partner: Sarah Coleman
Business Director: George Fox
Account Director: Beth Bridgen
Account Manager: Jono Shaw
Head Of Production: Sally Pritchett, Nikki Cramphorn
Executive Producer: Celestine Hall
Assistant Producer: Lynn Murphy
Project Manager: Amy Waldman
Legal: Candice Macleod, Tom Campbell, Trine Odin
Business Affairs Manager: Dolores King
Agency/Creative: Cain&Abelddb
Account Director: Theo Tsangarides
Account Manager: Eleanor Kendrick-Jones
Account Manager: George Zomot, Jemma Mendoza
Digital Producer: Matthew Walker
Design Director: Sam Butler
Creative Technologist: Hash Milhan
Technologist: Mark Sadler
Digital Producer: James Brown
Production: Cain&Abelddb
Business Director: Sybille Chrissoveloni
Operations Director: Brett Gurney
Operations Manager: Jon Phillips
Executive Producer: Ludovica Melica
Producer: Charlotte O’reilly
Producer: Dylan Pugh, Kieran Johnson, Sam Hiorns
Head Of Print Production: Marc Dolby
Print Producer: Tony Hutton, Dave Whipps
Post Production/VFX: Cain&Abelddb
Editor: Nuno Costa
Motion Designer: Teodor Stanev
Post Production/VFX: King Henry
Designer: Rob Wallis, Paul Knowles, Scott Silvey, Martyn Goh, Roberto Celentano, Sam Stabler, Sam Harris
Artist: Dave Callow, Paul Jeffrey, Paul Mayes
Retouching: Dan Sandalls, Jon Webb, Gemma Lawton
CG Lead: Charlie Townsend
Post Production/VFX: The Mayda Creative Co.
Director: Carl Addy
Executive Producer: Dee Allen
Producer: Danika Casas, Elliott Tagg, Rose Canuto
VFX Artist: Michael Smith
Storyboard Artist: Syd Fini
Post Production/ VFX: No. 8
Color Executive Producer: Charlie Morris
Colorist: Alex Gregory
Post Production/VFX: Clan
Executive Creative Director: Anton Shavkero
Executive Producer: Olga Shkurenkova
3d Artists: Vlad Petrenko, Tim Baym, Yuriy Adam, Zinnur Mustafin, Ars Sozinov
Artist: Alex Gorin
Compositing: Sergey Frolov
Post Production/VFX: Territory
Creative Director: Chris Sharpe
Art Director: Frank De Sousa
Executive Producer: Casey Leigh, Luiza Cruz Flade
Coordinator: Marianne Bowser
Executive Creative Director: Dorian Thomas
VFX Lead: Luca Zappala
Motion Designer: Jorge Almeida, Jacob Wrigley, Nick Wood, Sam Ball, Daniel Wyatt, Duncan Tune, Ferdinando Spagnolo
Compositing: Cecile Ceppi, Janusz Murawski, Christian Stanzel, Becanti Wijnbergh, Toby Haslam
VFX Artist: Sebastian Mayer
Editor: Aeneas Duncan
Editorial: Search Party
Editor: Pete Fullarton, Kev Reilly
Music/Sound: Sine
Managing Director: Julian Marshall
Sound Engineer: Phil Bolland
Sound Designer: Frankie Beirne
Production Service: Mekka Media
Executive Producer: Rob Mackler, Michael Dudek
Producer: Cameron Sczempka
Production Manager: Sam Xenos
Production Service: Sugar Free TV
Producer: Michelle O’Brien, Eleanor Stonehouse, Glyn Davidson
Production Service: Voodoo
Executive Producer: François Larpin
Producer: Adrien Chibatte
Production Manager: Thomas Porchez
Production: Luca Martinez, Giulia Chauvin
Tags: adam&eveddb; cain&abelddb; clan ea sports fc 24 eletronic arts hot spots mekka media sine sony interactive entertainment territory the mayda creative co.