If comments by Comcast Chairman and CEO Brian Roberts and NBCUniversal CEO Steve Burke are any indication, don’t look for NBC and its sister cable properties to follow in HBO and CBS’ footsteps any time soon by launching a standalone streaming service.

Burke told investors in an earnings call on Thursday that both companies “have to be very careful with cannibalization… I don’t think distributing directly to consumers via the Internet is an easy thing to do.”

Comcast and NBCUniversal, of course, has a pretty big reason for not wanting to give viewers options outside of the traditional cable bundle, given the fact that it’s one giant cable TV company.

His comments came as Roberts cited NBCUniversal’s “great progress” in 2014, saying that “the investments we have made in the business have paid off.”

NBC is “vital and profitable,” Roberts said. On the cable side, Burke called out USA, Bravo and CNBC for special praise.

USA is going to increase its sports content, Burke said, while continuing to invest in original offerings.

As for the planned acquisition of rival Time Warner Cable, CFO Michael Angelakis told the call that it is expected to close in early 2015.

Read More: The Hollywood Reporter

Brief Take: With a massive cable business to protect, Comcast is understandably skittish about breaking up the bundle. But viewership trends being what they are, Roberts & Company are going to have to start thinking of innovative ways to deliver their content outside of the traditional setup if they want to continue to engage younger audiences.

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