CNN used the simple and recognizable look of a newspaper political cartoon to tell the story of a grumpy donkey and elephant—long-standing symbols of the Democratic and Republican parties—who come together while staying six feet apart.
The :15 spot—which CNN created with the help of Fig, House Special and Th3rd Sound—promotes the network’s upcoming coverage of the virtual political conventions, with the Democrats starting their convention on August 17 and the Republicans on August 24.
The spot, which is part of a larger campaign, will air on CNN’s online and social platforms. The network intends the two characters to show up in CNN’s on-air political coverage over the next few months, according to Variety.
READ MORE: Variety
CREDITS
Client: CNN
Executive Vice President & Chief Marketing Officer, CNN Worldwide: Allison Gollust
Sr. Vice President, CNN Creative Marketing: Rick Lewchuk
Vice President & Group Creative Director, CNN Creative Marketing: Whit Friese
Sr. Director, Production, CNN Creative Marketing: Matt Barnett
Agency: Fig
Founder: Mark Figliulo
CEO/Partner: Judith Carr-Rodriguez
CCO/Partner: Scott Vitrone
CSO/Partner: Caroline Krediet
Creative Director: Ross Fletcher
Creative Director: Howard Finkelstein
Head of Production: Jill Landaker Grunes
Senior Producer: Wes Falik
Executive Director, Client Services: Finnian O’Neil
Account Director: Maxie Etess
Group Project Manager: Dee Dee Swartz
Director of Integrated Business Affairs: Sean McGee
Business Affairs Manager: Noel Wilcox
Agency: House Special
Director: Aaron Sorenson
Producer: Andrew Seistrup
Partner/EP: Lourri Hammack
Partner/CD: Kirk Kelley
Partner/HoP: Alvaro Cubillas
Stop-Motion Animator: Gabe Sprenger
Director of Photography: John Nolan
Th3rd Sound: Lance Limbocker & Chip Sloan, Audio Mixers & Co-Owners
Tags: cnn fig hot spots house special th3rd sound