Country queen Dolly Parton sings Queen in her new music video promoting NBCUniversal’s coverage of the 2024 Summer Olympics Games in Paris. Parton’s cover of Queen’s iconic anthems “We Are The Champions” and “We Will Rock You” will also be on her new album, Rockstar, which is set for global release November 17.

Parton has a relationship with NBC, having starred in and produced Dolly Parton’s Mountain Magic Christmas last December.

“Dolly Parton is an American Icon whose popularity and recognition across generations is unmatched,” said Jenny Storms, chief marketing officer, entertainment and sports, NBCUniversal, in a statement. “She is also a close member of the NBCUniversal family, an Olympic super-fan, and has a new version of two of the greatest sports anthems of all time. So, she was the perfect choice to get America excited about Team USA and next summer’s Paris Olympics.”

The spot begins with Parton sitting in an empty stadium, singing the opening lines of We Are The Champions, while footage of past Summer Olympics Games begins to play. Olympians and teams featured in the video include Simone Biles, Suni Lee, Sydney McLaughlin-Levrone, Noah Lyles, Katie Ledecky, the women’s soccer team, men’s and women’s basketball teams, and a host of international athletes. The stadium slowly begins to fill with fans as the song goes on. Later, Parton appears to be singing with three versions of herself, dressed in shining gold, silver and bronze gowns, representing the gold, silver and bronze medals that the top-performing athletes take home. By the end of the video, the stadium is full of spectators.

The 2024 Summer Olympics Games premiere on NBCUniversal in one year.

Tags: 2024 paris summer olympics dolly parton nbc sports queen


  Save as PDF