Discovery Brand Care department pairs sponsors with TV brands - in this case, Samsung and MAX, to promote the latest in technology.
To promote Samsung’s smartphone, Norwegian TV channel MAX goes to outer space, because according to the channel: “MAX serves a world where line-ups may very well be presented by a gorilla in a space suit.”
CREDITS:
Client: DISCOVERY NETWORKS NORWAY
Discovery Creative Director: Peder Herlin Solberg
Agency: Dallas Sthlm
Key Account manager: Peter Granstrom
Producer: Tobias Kessler
Creative Director: Anders Johansson
Post-Prod Manager: Joakim Lofberg
Animator: Daniel Law, Robert Landes
Sounddesign: Hector Ljud AB
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