Facebook and all-around social phenomenon “I F***king Love Science” is launching a dedicated online channel via Discovery Digital Networks’ TestTube.
TestTube, in an effort to ramp up its online video presence, signed a deal with the creator of “I F***king Love Science,” Elise Andrew, that includes short-form video content for the channel as well as linear television options. The first of its short-form web series launches today, with new episodes premiering each Friday.
Andrew’s Facebook page of the same name has attracted more than 6.5 million followers, and spawned a Twitter account as well as a kids-friendly version of the page (Science is Awesome).
Brief Take: Video content can spawn from almost anywhere these days, with this online channel starting as a Facebook page and a Twitter feed.
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