Mobile social app, web and video content are taking up more and more of consumers’ time, and whether on their smartphones or iPads, mobile users continue to dictate the growth of mobile content. Nielsen released its Q1 2013 Cross-Platform Report to explain a bit more about this mobile-focused user and what it means to brands.
According to the report, smartphone users spend about 87% of their time on apps and the rest on mobile web pages. iPad users, while they do not spend as much time on their devices, they are much more likely to visit a social app rather than a website.
Traditional TV continues to thrive, according to Nielsen, in fact it has steadfastly “grown year-over-year among the total population, led by African American households.” On average, Americans engage with content across all screens for more than 40 hours per week - more than 85% of which time is spent in front of an actual TV set.
If one takeaway is apparent, it’s that people are definitely consuming more content, no matter which screen it is on or where it is available.
Check out Nielsen’s full Q1 2013 Cross-Platform Report here.
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