A television industry clamoring for reliable audience data may have cause for some celebration this week, as measurement firm ComScore plans to roll out a new metric that tracks viewership across all streaming devices.
The new data will move beyond streaming to desktops and laptops to encompass mobile and other streaming devices.
Comscore has said that viewership numbers could go up in a range of 8 percent to 30 percent, The New York Times reported Tuesday.
The move also adds pressure to the ratings giant Nielsen to improve a product that has come under fire from networks and advertisers in recent years for failing to adapt to changing viewership habits.
Read More: The New York Times
Brief Take: Networks may finally have an accurate picture of who is streaming their programs, but ComScore’s move doesn’t address the industry’s broader need for more reliable data.
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