Streaming service ViX collaborated with Atlanta-based motion graphics and animation studio Creative Mammals to create the above spot showcasing the female fútbol players of Mexico’s Liga MX Femenil.
The animated spot starts with a muted palette that lights up with color and patterns as the game gets going.
“Our aim with this promo was to create a visual concept around the glory of fútbol,” writes Creative Mammals. “…interaction with the fútbol unleashes vibrant colors, reveals club details on the players’ jerseys, and awakens the warrior from within.”
CREDITS
Client: TelevisaUnivision’s ViX
SVP, Creative Strategy & Branding, Streaming & Multiplatform: Elisa Segovia
Vice President, Creative Services, Streaming: Richard Gibson
Creative Director, Streaming AVOD: Andres Baez
Art Director: Francisco Estevez-Breton
Producer: Betania Mendez
Editor: Glennys Garibaldi
Editor: Marlon Venerio
Design Studio: Creative Mammals
Executive Creative Director: Robert Burroughs
Producers: Chris L. Papadimitriou, Katie Janse
Animator/Designer: Sachio Cook
Editor: Angela Cheng
Tags: animation creative mammals hot spots liga mx femenil televisaunivision vix