Streaming service ViX collaborated with Atlanta-based motion graphics and animation studio Creative Mammals to create the above spot showcasing the female fútbol players of Mexico’s Liga MX Femenil.

The animated spot starts with a muted palette that lights up with color and patterns as the game gets going.

“Our aim with this promo was to create a visual concept around the glory of fútbol,” writes Creative Mammals. “…interaction with the fútbol unleashes vibrant colors, reveals club details on the players’ jerseys, and awakens the warrior from within.”

CREDITS

Client: TelevisaUnivision’s ViX

SVP, Creative Strategy & Branding, Streaming & Multiplatform: Elisa Segovia

Vice President, Creative Services, Streaming: Richard Gibson

Creative Director, Streaming AVOD: Andres Baez

Art Director: Francisco Estevez-Breton

Producer: Betania Mendez

Editor: Glennys Garibaldi

Editor: Marlon Venerio

Design Studio: Creative Mammals

Executive Creative Director: Robert Burroughs

Producers: Chris L. Papadimitriou, Katie Janse

Animator/Designer: Sachio Cook

Editor: Angela Cheng

Tags: animation creative mammals hot spots liga mx femenil televisaunivision vix


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