​Continuing in “Wired’s” footsteps, fashion, beauty and pop culture brand “Teen Vogue” is setting up shop as a digital video channel as part of a digital programming plan by Condé Nast Entertainment.

Now the sixth of Condé Nast’s digital networks, “Teen Vogue’s” site will feature original content as well as videos feeding back into the publication of its magazine. Five original series are live at launch, including a few celebrity appearances, like Disney Channel star Debby Ryan’s web series “Besties.”

Its programming will be available at the “Teen Vogue” video site as well as on a YouTube channel. “Besties” is joined by millennial-based programming focusing on the “Teen Vogue” brand, including a celebrity breakfast series “Breakfast with Bevan,” reality shows “My Room Makeover” and “Fashion at Work,” and a beauty how-to called “3 Steps to…”

Brief Take: With this digital network, Condé Nast Entertainment is able to create a new space to engage its existing millennial consumers. Not only is this one more place to find “Teen Vogue”-branded content, but it’s aimed at specific audiences across the Condé Nast spectrum, much like tech-related content on “Wired” and high fashion on “Vogue.”

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