Compadre scratches the surface of inviting tourist posters to reveal their dark sides in its campaign for HLN’s new series, Murder Nation, debuting in June.
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The series explores crimes that are tied to the local landscapes, so Compadre tied its campaign to that theme, highlighting different destinations such as sunny Los Angeles or remote Alaska.
The campaign also includes a :15 teaser that involves the sacrifice of a perfectly good t-shirt.
CREDITS
Client: CNN
Executive Vice President/Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Vice President of HLN Planning & Programming: Stephanie Todd
Vice President of HLN Business Development & Operations: Tim Mallon
Supervising Producer: Marc Balinsky
Creative Director: Sean Houston
Marketing Director: Lara Hurst
Sr. Writer/Producer: Hyesung Kang
Sr. Graphic Designer: Brandon Campbell
Marketing Assistant: Jaimee Rindy
Senior Director of Production: Matt Barnett
Senior Production Manager: Nichole Goralnik
Production Resource Manager: Denise Patierno
Post Production Manager: Greg Enfield
Agency: Compadre
Owner/Partner: Robert Blatchford, Chuck Carey
Executive Creative Director: Curtis Doss
Head Of Production: Jessica Scharer
Producer: Kevin Volz
Director of Strategy: Mika Saulitis
Writer/Strategist: Joey Livingston
Creative Director: Danny Ben-Kiki
Design : Chris Lopez
Animator/3D: Clayton Anderson, Fabio Lamarche, Brent Stangel
Editor: Nik Kleverov
Storyboards: Alex Amezcua
Tags: compadre hln hot spots murder nation