​Comcast has so far announced plans for smaller cable bundles and a live-streaming service for broadband customers, but in the never-ending war for younger audiences on TV, that might not be enough.

Now, Comcast is reportedly in talks with several online publishers, including VICE and Buzzfeed, to cut deals that may attract those cord-cutting demographics.

This is one step toward a turnaround that Comcast has been seeking this year due to dropping ratings and revenue loss.

According to Horizon Media, the median age of traditional primetime viewing has risen from 46.3 to 50.5 in the past five years. And those younger age groups that are dropping off primetime are often losing their cable subscriptions altogether.

VICE, with its digital presence, investigative efforts and HBO deal, boasts major exposure with the audience that traditional TV is slowly losing, and Buzzfeed has a stake both in millennial consumers and in branded content, making them both attractive partners for a TV company trying to attract younger viewers.

Read more at the Wall Street Journal.

Brief Take: Trying to stay ahead of the decline of traditional TV viewing in the younger demographics, Comcast is putting its efforts into multiple plans (skinny bundles, live streaming service, online publishing partners) that may slowly turn things around, or at least let them stay afloat as the industry continues to change.

[Image courtesy of VICE]

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