College football is the third most popular sport in the US behind the NFL and MLB, according to The Harris Poll, with more than 50 million people attending games during the college football season.

Last season, for the countless other fans who could not attend games, former University of Oklahoma head football coach Barry Switzer fronted a weekly webcast, “Coaches’ Cabana,” that brought seven of the games along with his own live video commentary to viewers across a myriad of computers, laptops, tablets and mobile devices. Each “Coaches’ Cabana” installment found Switzer sitting, appropriately, in a cabana in his backyard on game day, relating his own insight—earned from 16 years as head coach at Oklahoma, where he compiled a 157-29-4 record—via off-the-cuff and largely uncensored observations.

Guests on “Coaches’ Cabana” included former Oklahoma players such as Billy Simms and Brian Bosworth. The formula proved so successful that the webcast has now expanded to include 13 other schools for the 2013-2014 season, with their respective weekly versions hosted by such illustrious former coaches as Bill Oliver (Alabama), Jack Crowe (Auburn), Danny Ford (Clemson), Pat Jones (Oklahoma State), Johnny Majors (Tennessee), Jackie Sherrill (Texas A&M) and Jay Paterno (Penn State), son of the late Joe Paterno.

The venture is owned by Second Screen Media, a company founded by Switzer, former CBS president Neal Pilson and others. It streams games live over Rivals.com, a division of Yahoo!, and is not associated with or endorsed by the NCAA.

“Not everyone has a cabana in their backyard like I do, but the casual location and the inside knowledge of the coaches is what makes this unique,” said Switzer, who was also head coach of the NFL’s Dallas Cowboys when they defeated the Pittsburgh Steelers in Super Bowl XXX. “You can’t take your TV everywhere you go, but you can watch games on mobile and tablets. So this is the wave of the future.”

“Coaches’ Cabana” plans to live-stream some 200 college football games this season. Last year, in addition to his backyard, Switzer also hosted a webcast from a Buffalo Wild Wings restaurant and another from Cowboys Stadium with Dallas Cowboys owner Jerry Jones as a guest. Sponsors included Coca-Cola and Jack Daniel’s.

Social media has become a big part of the webcasts, with Switzer and the other hosts expected to respond on-air to as many tweets as they can. “That adds a lot,” said Switzer. “The purpose is to interact with fans and bring a unique aspect of the games to them, wherever they are.”

Switzer said he is planning to up the programming load to 50 college football coaches for weekly “Coaches’ Cabana” webcasts next season.

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