CNN’s Great Big Story revealed the launch of a Spanish content division on Monday as part of an international expansion effort targeting Hispanic Americans.

Great Big Historias debuted with Toyota Camry on board as the first partner for the two-year-old video site that produces three-to-five-minute mini-documentaries, often organically incorporating branded content while striving to tell interesting, unexplored stories about humanity.

The venture reflects a growing interest and viewership in Great Big Story from Hispanic audiences, with roughly one-fifth of U.S. based fans on Facebook identifying as Hispanic, according to an email from Turner.

The campaign features newly launched YouTube and Facebook channels branded “Great Big Historias” that will house the Spanish language videos, along with a new playlist on GreatBigStory.com.

The project includes 16 videos that draw on the rich heritage of Hispanic culture—from an explorer of natural caves in Mexico to a Los Angeles-based artist known as the “Skeleton of Color,” (posted above.)

Through the partnership with Toyota, two of the videos will be branded micro docs that integrate the new Camry as the vehicle physically transports fans through the streets of Brooklyn and Los Angeles sharing the unique stories of two Latino artists.

“Aligning with the spirit of the Camry, with a striking new design and enhanced technology to generate a heightened sense of emotions tied to the driving experience, these videos explore the long Latin American tradition of muralismo paired with contemporary street art, as well as he vibrant sounds of Gypsy jazz,” according to a press release from Great Big Story.

Other videos include subjects such as the art of bull-leaping, where Spaniard José Manuel Medina side-steps, flips and performs other acrobatics to evade the animals; a blind birdwatcher in Uruguay who is conserving their distinct melodies in an audio archive; and the strange contest of building human towers in Spain’s Catalonia.

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